Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
Brand Identity, Collateral design, Brand Positioning
CLIENT
CANDID KANVAS
Art Company
SERVICES
Brand Identity, Collateral Design, Brand Positioning
Candid Kanvas is an art material and stationery store, our task was to give it a brand identity that was both modern and artful, and that would reflect their nature of business and connect to their target audience.
The logotype is a simple initial play forming a canvas icon representing the brand name. The color stripes form a essential part of the design and adds vibrancy.
The typographic selection consists of a bold clear font, in order to make the products more serious and give them a classic look.